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UTM tags and automatic link shortening — Postmypost

UTM tags and automatic link shortening

18.04.2022

Read 1 min.
Updates
Nikiforov Aleksandr

Hello, when creating a post, long links do not look very nice and take up precious space. And if you add UTM tags to the link, it looks even worse.

Therefore, many specialists use link shortening services: they allow you to make a long link short.

Today we have added full support for automatic short link and UTM tag generation. We have added flexible configuration options that allow you to choose not only the service for link shortening (for example: vk.cc, goo.gl...), but also specify the social network/account to which the shortening will apply.

For example, you can set posts in "VK" to be shortened through the vk.cc service, and posts in other social networks through goo.gl. All clicks on shortened links will be automatically visible in the service interface. And it doesn't matter where this link is located – in the text or attached to the post.

UTM tags work on the same principle. In the settings, you can specify which social network/account certain UTM tags will be applied to.

It's important to note that we always preserve the original link, and when editing posts you will see the link you specified, while in the post list a preview of the link will be generated.

We have also added the ability to grant access to the settings of short links and UTM tags in team work, allowing you to provide access specifically to the sections your colleagues need.

Thanks to everyone for the suggestions and advice on improving the service! We invite you to test and wish you a great day)


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